[youtube=http://www.youtube.com/watch?v=x0lZuB1DyhM?version=3]

A new commercial for K-Y’s “K-Y Intense” lube features a lesbian couple being totally normal. They wear pajamas, they talk about their relationship, and they even (gasp!) have sex with each other. (BUT HOW DOES THAT WORK WITH TWO WOMEN??)

The ad is fairly short and straightforward, but in a media landscape where lesbians are generally portrayed as mean, hairy ball-breakers, jerk-off material for dudes, or the butt of some terrible joke, it’s sadly remarkable to see a lesbian couple portrayed like any “regular” couple would be, without having their sexuality made the focal point. Obviously, we still have a long way to go before ads truly reflect the multitude of people who might buy the product in question (we are probably not going to see a K-Y ad featuring a fat, disabled, genderqueer, polyamorous couple any time soon), but we have to start somewhere, and even a nice, “normal” lesbian couple is still going to be incredibly challenging for much of the country to accept.

Kudos to you, K-Y marketing people. I may even buy some of your weird tingly sex ooze to show my support. (Related: Has anyone ever used this stuff? Did you, like Alex and Emma, find it to be a “good purchase,” or did it make your vagina fall off and crawl away? Inquiring minds want to know.)