ex girlfriend target

So, in absolutely terrible news today, there is a company called Zombie Industries that sells a target called “The Ex” which bleeds when you shoot it.

PolicyMic reports:

The target, which is delightfully called “the ex,” is sold by a vendor who was present at the convention. The company goes by the name of Zombie Industries and market themselves as the maker of “life-sized tactical mannequin targets.”

Zombie Industry marketed the product by saying:

Be warned, hell hath no fury like a woman scorned but a man scorned is nothing to mess with! A young gent from Louisiana, we’ll call him Andre` to protect his identity, was deeply committed to his one true love and her to him, or so he thought. While partying with her friends during one particular Mardi Gras, she took several suitors over the course of the festivities.

So… she had it coming.


Zombie Industries has later followed up by saying that:

In addition to the Ex Girlfriend Zombie, we currently sell 15 male zombies, 5 animal zombies & 2 aliens… to discriminate against Women by not having them represented in our product selection would be just plain sexist. All Zombie Industries’ products are fictitious characters and works of fiction. Names, characters, stories, places and incidents are products of the author’s imagination and are used fictitiously. Any resemblance to actual persons (living or dead), events or locales is entirely coincidental. Zombie Industries is sorry if anyone takes offense to any of our products.

Okay, look, here’s the thing. I think marketing zombies to shoot at is a fine idea. I think it’s kind of funny! But you cannot in any way let people think that it is funny or cool to shoot their ex-girlfriend. This is not a whimsical idea when three women are killed every day by an intimate partner.

What strikes me as particularly insane are the comments on this article, wherein men don’t seem to understand why this mannequin would upset anyone. One commenter, Bob, writes:

As a feminist of course you go off about one mannequin being female when they have multiple male mannequins. This is just a company capitalizing on the zombie craze. While you are at it why don’t you address women’s violence against men. I myself have been the victim of girls punching and throwing things but being the stronger sex I can’t react


Why do feminists get their feelings all hurt just because men might want to shoot their exes? Well, I guess because 1 out of 3 women who are murdered are murdered by an intimate partner. So that’s probably one reason people get all touchy, Bob.

Glamorizing abusing your ex – or, you know, actually murdering her – and making it seem like a fun way to relieve tension is really not okay. Really, really not okay.

Picture via Zombie Industries.