Topic: american apparel

Extremely Edgy New Diesel Campaign Features Tattooed Woman Wearing A Niqab

Extremely Edgy New Diesel Campaign Features Tattooed Woman Wearing A Niqab

Today, in stunt casting: Diesel has an extremely provocative new campaign anchored by the slogan, I Am Not What I Appear To Be. In order to achieve the very sexy levels of provocation he was after, the brand’s equally-sexy-and-boundary-pushing new creative director Nichola Formichetti (above) cast “real people”/non-models and people from the internet (the realest people).

One of them happens to be wearing a niqab–but a denim one, for that extra rock’n roll grit. More »

If You Really Were What You Wear

If You Really Were What You Wear

A thorough but by no means exhaustive look at what where you shop says about you.

American Apparel: you have a rash somewhere on your body right now that you definitely plan on getting checked out, even though you have yet to make a doctor’s appointment.

Lululemon: all of your scarves are infinity scarves. Somehow you are still unhappy.

Anthropologie: you are reading this on a bicycle. You have always been on a bicycle. You don’t know where you’re going and you can’t stop the bicycle, no matter how much you want to. There is a dog in your basket – a dog you have never seen before in your life. It’s raining gently and you’re frightened. More »