Topic: Branding

Coke For Men

Coke For Men

What do men drink? They drink Coke Zero, but you have to be very careful with them about it. Sometimes they forget they’re allowed to have some. Put a man alone in a room with a Coke Zero and he’ll die of thirst.

“I don’t think I’m allowed to drink that,” he’ll announce quietly to the silent room. “I think – I think this is that drink, that drink for women, the one that they have. Excuse me? Excuse me? Hello? I need – I need a drink for men, please. Please. I need a drink for me, for my male throat.” More »

Clothing Brand Beloved By Neo-Nazis Names New Store After Norwegian Terrorist

Clothing Brand Beloved By Neo-Nazis Names New Store After Norwegian Terrorist

Unless you buy your earrings at a certain Brooklyn boutique, you probably haven’t heard of Thor Steinar, a German clothing company (lifestyle brand?) beloved by neo-Nazis everywhere. The company was banned in 2004 after controversy over similarities in its logos to symbols worn by SS officers but then rebranded by making its Nazi allegiances more subtle and therefore legal under German law. Sounds like they got tired of peddling hate under the radar, though, as Thor Steinar just opened a brand new store in the German cirt of Chemnitz and named it… More »

Warner Bros. Is Launching A Gossip Girl Branded Clothing Line

Warner Bros. Is Launching A Gossip Girl Branded Clothing Line

First of all, let m just say I was surprised to learn that Gossip Girl is still on? I mean, I guess Anna Wintour needs a platform for Blake Lively or else she’d only have Green Lantern are proof of relevance, and I guess Taylor Momsen needs something to come back to when she’s done hating her parents with guitars. …But still, I thought that shit had gone the way of The OC. More »

Campaigns: See Chanel’s Clever, Subtle New Sunglasses On Claudia Schiffer

Campaigns: See Chanel's Clever, Subtle New Sunglasses On Claudia Schiffer

Images from Chanel’s Fall 2011 eyewear campaign dropped a few days ago and they’ve stirred up a little frenzy because supermodel Claudia Schiffer looks like she always does (hot). Having become familiar with the new styles, I can’t help but say that I’m less concerned with Karl Lagerfeld’s longtime muse being beautiful and instead kind of impressed with Chanel for its clever bit of branding: the arms of the collection all feature a chain detail that looks identical to the straps of Chanel’s iconic quilted handbags, which is to say the new sunglasses covertly broadcast their manufacturer without the crassness of giant, fuck-off interlocking C’s. This has lead me to wonder about “logo-whoring” in general: More »

Tamara Mellon Is the Andy Cohen Of Fashion

Tamara Mellon Is the Andy Cohen Of Fashion

Sometimes, when people have a lot of money and are really successful at one thing, they start thinking they are good at everything. Take Bravo’s Andy Cohen, for example. He was a network executive when Bravo was still just “that channel that has Project Runway” and helped turn them into a marquee TV brand. But he got overconfident and started thinking that he also had a talent at hosting – he now has a blog on Bravo’s website and hosts their Real Housewives reunions. He sucks at it. More »

10 Things We Expect From Roberto Cavalli’s Nightclubs

10 Things We Expect From Roberto Cavalli's Nightclubs

Roberto Cavalli’s empire is on the move: news broke this week he’ll be sprinkling glamor and excess across the globe by expanding his Cavalli Club brand (which already has spots in Dubai and Florence). We are neither the type to willingly enter a Cavalli Club, nor be allowed inside a Cavalli Club, which makes a fun game of imagining what they’re like. Here’s a list of ten qualities we’d anticipate. More »

The Most Absurd Designer Keychains

The Most Absurd Designer Keychains

One thing that high-end designers love to do is make one or two expensive accessories that still cost too much money but seem cheap compared to everything else in the store. One popular example are keychains – you may not be able to afford a Prada bag or Chanel dress, but perhaps you can leave the store with a branded keychain and at least feel like you own some kind of luxury item. Here’s a guide to some of the most absurd designer keychains -oh, sorry, “key fobs.” More »