Topic: Celebrity Endorsements

Sink or Swim: Jessica Szohr At NYC’s C&C Studios

As far as the Gossip Girl cast goes, everyone (fairly) focuses on B and S. But let’s discuss V’s outfit from yesterday. More »

How Seriously Do You Take Advice from Celebrities?

Every day, there’s another celebrity hawking wares, from skincare lines to diet pills to home decor. Celebrities can make millions of dollars from endorsements, especially if the celebrity is well known and popular. Just last week, Julia Roberts made $1.5 million from appearing in a 30 second commercial for the Italian coffee brand Lavazza. In the ad, Roberts sips the coffee and doesn’t utter a word. More »

The All-Time Worst Celebrity Product Endorsements

Celebrity endorsements have long been a mutually beneficial relationship – a brand gets the cachet of being associated with someone famous, and the celebrity gets paid handsomely for use of their name and likeness. But for every great celebrity endorsement … More »

Poll: Would You Avoid Celebrity “Designed” Clothes?

Earlier today I wondered if it was shallow to dismiss fashions I might wear because I disliked the celebrity associated with them (I keep saying “associated with” because “designed by” just seems dubious). Now I turn my question over to you. It strikes me as shallow to avoid, for example, a good pair of jeans that make your ass look great because Jessica Simpson inked some deal somewhere saying she’ll show up at stores and promote them as her own, but realistically she probably had little (or nothing) to do with their design. Call me petty, but I still couldn’t get past her involvement. I’m so petty in fact I feel compelled to assert these examples are all totally hypothetical because More »

Lust Object: Victoria Beckham Niccolo Cape

Today’s Lust Object proved challenging in going with today’s theme of whether or not celebrity-designed collaborations are ever a viable fashion option. Granted, this cape doesn’t strike me as particularly Beckham-esque… if anything, its breast-concealing capeness is intuitively anti-Beckham. But no matter. More »

Do You Avoid Products When You Hate the Celebrity Associated With Them?

Amy Winehouse collaborated with sporty English brand Fred Perry and released a lookbook yesterday. The clothes–a mix of bowling shirts, polos and pencil skirts–would be nice for a 50′s themed party of some sort, maybe a Grease screening. This got me wondering, though, would anyone buy a garment because Amy Winehouse had some hand in its making? More to the point, wouldn’t people avoid clothes based on Winehouse’s involvement? After all, at this point Winehouse is more famous for stumbling around the streets of London looking a fright than she is for any cute retro style. This reminded me More »

This Is What You Get for Buying a Shampoo Because Jackie Chan Said So

I get it. Every celebrity now has to be “multihyphenate” and have their own skin care line and their own home furnishings company, just because. But sometimes slapping your name on every product that exists doesn’t always improve a celebrity’s … More »

Five Bucks Says Gisele Is Trying to Become the Next Gwyneth

With the launch of her newsletter GOOP, Gwyneth Paltrow tried to transition from “beautiful, rich, successful movie star” to “lifestyle guru.” In her newsletter, she posted everything from book recommendations to recipes. Although I’ve made no secret out of the … More »

Rachel Bilson Is Trying to Bring the Bodysuit Back

In her column in the August issue of InStyle (the one with Courteney Cox on the cover), actress and fake job haver Rachel Bilson mentions that she loves bodysuits – the ones that are basically leotards with snaps at the … More »

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