Topic: Celebrity Endorsements

How Seriously Do You Take Advice from Celebrities?

How Seriously Do You Take Advice from Celebrities?

Every day, there’s another celebrity hawking wares, from skincare lines to diet pills to home decor. Celebrities can make millions of dollars from endorsements, especially if the celebrity is well known and popular. Just last week, Julia Roberts made $1.5 million from appearing in a 30 second commercial for the Italian coffee brand Lavazza. In the ad, Roberts sips the coffee and doesn’t utter a word. More »

Poll: Would You Avoid Celebrity “Designed” Clothes?

Poll: Would You Avoid Celebrity "Designed" Clothes?

Earlier today I wondered if it was shallow to dismiss fashions I might wear because I disliked the celebrity associated with them (I keep saying “associated with” because “designed by” just seems dubious). Now I turn my question over to you. It strikes me as shallow to avoid, for example, a good pair of jeans that make your ass look great because Jessica Simpson inked some deal somewhere saying she’ll show up at stores and promote them as her own, but realistically she probably had little (or nothing) to do with their design. Call me petty, but I still couldn’t get past her involvement. I’m so petty in fact I feel compelled to assert these examples are all totally hypothetical because More »