Topic: Dior

Extremely Edgy New Diesel Campaign Features Tattooed Woman Wearing A Niqab

Extremely Edgy New Diesel Campaign Features Tattooed Woman Wearing A Niqab

Today, in stunt casting: Diesel has an extremely provocative new campaign anchored by the slogan, I Am Not What I Appear To Be. In order to achieve the very sexy levels of provocation he was after, the brand’s equally-sexy-and-boundary-pushing new creative director Nichola Formichetti (above) cast “real people”/non-models and people from the internet (the realest people).

One of them happens to be wearing a niqab–but a denim one, for that extra rock’n roll grit. More »