What do the Kardashians have in common with Silly Bandz? Well, they’re both overhyped and something adults should be ashamed to like. So, naturally, there are special Kardashian-themed Silly Bandz now. Shapes include: More
Topic: Endorsements
- 843 days ago by Lilit Marcus
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Is the Neutrogena endorsement becoming the Chunky’s Soup of beauty campaigns? Most of the fresh-faced starlets who have appeared in Neutrogena’s skincare commercials have ended up with fizzling careers. More
- 862 days ago by Lilit Marcus
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Dear Sammi,
I am just going to call you Sammi, aight? I mean, this whole Sweetheart thing is a total lie. Plus, if Snooki can be Nicole now, you’re not too good to use your real name. So, Samantha, you must be pissed that the other people from your show have way more endorsement deals than you. The Situation has a vodka, Snooki has a book, JWoww has a clothing line, and Vinny has my undying love and affection. Now that you have already stolen the name of my favorite American Girl doll and tried to ruin it by being a trifling nitwit who lets her boyfriend treat her like shit on television, you have found time to launch a fragrance. More
- 890 days ago by Lilit Marcus
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Every day, there’s another celebrity hawking wares, from skincare lines to diet pills to home decor. Celebrities can make millions of dollars from endorsements, especially if the celebrity is well known and popular. Just last week, Julia Roberts made $1.5 million from appearing in a 30 second commercial for the Italian coffee brand Lavazza. In the ad, Roberts sips the coffee and doesn’t utter a word. More
- 897 days ago by Lilit Marcus
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Celebrity endorsements have long been a mutually beneficial relationship – a brand gets the cachet of being associated with someone famous, and the celebrity gets paid handsomely for use of their name and likeness. But for every great celebrity endorsement … More
- 998 days ago by Lilit Marcus
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I get it. Every celebrity now has to be “multihyphenate” and have their own skin care line and their own home furnishings company, just because. But sometimes slapping your name on every product that exists doesn’t always improve a celebrity’s … More
