Topic: Endorsements

An Open Letter to Sammi Sweetheart Concerning Her New Perfume Launch

An Open Letter to Sammi Sweetheart Concerning Her New Perfume Launch

Dear Sammi,

I am just going to call you Sammi, aight? I mean, this whole Sweetheart thing is a total lie. Plus, if Snooki can be Nicole now, you’re not too good to use your real name. So, Samantha, you must be pissed that the other people from your show have way more endorsement deals than you. The Situation has a vodka, Snooki has a book, JWoww has a clothing line, and Vinny has my undying love and affection. Now that you have already stolen the name of my favorite American Girl doll and tried to ruin it by being a trifling nitwit who lets her boyfriend treat her like shit on television, you have found time to launch a fragrance. More »

How Seriously Do You Take Advice from Celebrities?

How Seriously Do You Take Advice from Celebrities?

Every day, there’s another celebrity hawking wares, from skincare lines to diet pills to home decor. Celebrities can make millions of dollars from endorsements, especially if the celebrity is well known and popular. Just last week, Julia Roberts made $1.5 million from appearing in a 30 second commercial for the Italian coffee brand Lavazza. In the ad, Roberts sips the coffee and doesn’t utter a word. More »