Topic: H&M

Beyonce Is The Face Of H&M

Beyonce Is The Face Of H&M

Since Beyonce is everywhere all the time right now, she’ll be appearing in H&M‘s Summer ad campaign. The hugely famous singer, mother and star of Carmen: A Hip Hopera will appear in “television commercials, print ads and billboards.” BUT WAIT! There’s more. More »

Here’s The Full Version Of That Ad In Which David Beckham Runs Around In His Underwear

Here's The Full Version Of That Ad In Which David Beckham Runs Around In His Underwear

Remember when we told you that Guy Ritchie was directing a “short film” (commercial) for David Beckham‘s H&M bodywear line that was to feature David Beckham himself running around in only his underwear? Of course you do. Well, you need not content yourself with stills any longer, because now the full version is here, and it’s one minute and forty seconds of ab-tastic glory. More »

If You Really Were What You Wear

If You Really Were What You Wear

A thorough but by no means exhaustive look at what where you shop says about you.

American Apparel: you have a rash somewhere on your body right now that you definitely plan on getting checked out, even though you have yet to make a doctor’s appointment.

Lululemon: all of your scarves are infinity scarves. Somehow you are still unhappy.

Anthropologie: you are reading this on a bicycle. You have always been on a bicycle. You don’t know where you’re going and you can’t stop the bicycle, no matter how much you want to. There is a dog in your basket – a dog you have never seen before in your life. It’s raining gently and you’re frightened. More »

Here’s Lana Del Rey In A Darkly Lit Parking Garage For H&M

Here's Lana Del Rey In A Darkly Lit Parking Garage For H&M

Lana Del Rey does ad campaigns because she’s preoccupied with glitz and glamour and gold and decay and Hollywood and untimely death and money and illicit sex and needle drugs and flower headbands and American Apparel. Naturally, she hung out in a vaguely ’80s parking garage for H&M. Here’s her latest campaign for the Swedish big box retailer, which is pretty incongruent with her image otherwise. More »

Here’s The Anna Dello Russo X H&M Collection (It Looks Like Stuff Snooki Would “Design”)

Here's The Anna Dello Russo X H&M Collection (It Looks Like Stuff Snooki Would "Design")
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Editor-about-town Anna Dello Russo has “collaborated” with H&M on a line of accessories (here’s the promo video) that are nakedly intended to catch the attention of street style photographers. Since Dello Russo isn’t exactly a big name stateside (outside fashion circles, that is) we wonder if this collection will sell out as quickly as Marni or Versace. The pieces hit H&M locations earl-yOctober and range from $24.95 to $299. Here’s a sampling. More »

Lana Del Rey Now Shilling For Sports Cars

Lana Del Rey Now Shilling For Sports Cars

Whenever we post about Lana Del Rey, we get a comment thread full of angry teenagers, insisting that we’re probably an ugly hag for having anything negative to say about her (it’s true; total hag). Luckily, most things Lana Del Rey does undermine what modicum of credibility she ever had and we have to try less and less. Since the faux-indie musician has mythologized herself to within an inch of her life, she’s now aligning with Jaguar, we guess because she’s all about Hollywood and drugs and tragedy and rotten glamour and… sports cars? Seems appropriate. More »

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