Topic: marketing

Naomi Campbell Cadbury Ad Deemed Not Racist By British Advertising Standards Authority

Naomi Campbell Cadbury Ad Deemed Not Racist By British Advertising Standards Authority

As you may recall, Cadbury recently ran an ad that made reference to supermodel Naomi Campbell which sparked a bit of controversy. The ad copy read “Move over, Naomi, there’s a new diva in town.” The diva to which Cadbury compared Campbell was a chocolate bar. Naomi Campbell (and many other people of varying skintones) found the ad offensive. Cadbury apologized and withdrew the campaign. …Now British watchdog group the Advertising Standards Authority has More »

Supermodel Naomi Campbell To Maybe Sue Cadbury Over ‘Racist’ Ad

Supermodel Naomi Campbell To Maybe Sue Cadbury Over 'Racist' Ad

Naomi Campbell is considering “every option available” (including a lawsuit, yes) after seeing a Cadbury ad that makes several uncomfortable allusions to her. The ad reads “Move over, Naomi, there’s a new diva in town,” and features a Cadbury bar on a pile of diamonds. In addition to drawing the unfortunate parallel between chocolate and women of color, there’s also reference to her high maintenance rep and, weirdly, her high-profile involvement in that blood diamond scandal. So, it’s actually offensive on More »