Topic: mascara

Video: All About Mascara

Video: All About Mascara

We’re big fans of Birchbox, a startup that sends women deliveries of high-end beauty samples every month. (Makeup in the mail? Yes, please!). In addition to their monthly subscription service, they also have an online shop and info-packed magazine, blog, and YouTube channel. We like their helpful videos so much that we’ll be featuring one here on TheGloss each week.

We always want our peepers to look super glam, and there’s no easier way to do that than with the perfect mascara for your lashes. We’ve picked our favorite formulas. Each has a unique wand that will lend you a different look. Plus, Birchbox editorial director Mollie Chen gives us great tips for applying mascara so you get the most out of each swipe. Watch the tutorial below to find out how! More »

Your Best Fall Face: Our Gigantic Fall 2011 Beauty Guide (With Indispensable Buys At Every Price)

Your Best Fall Face: Our Gigantic Fall 2011 Beauty Guide (With Indispensable Buys At Every Price)

Holy shit it’s Fall. You know what that means? Out with the bronzers, the towering SPFs, the NARS Orgasm Illuminator… in with a face that–judging from the Fall 2011 runways–actually just looks like a paler version of the Spring face: bold lips, fresh skin, defined brows…? Well, there’s definitely something wearable for every skintone, so that’s a start. Anyway. TheGloss has handpicked some of Fall 2011′s major beauty trends and assembled the following guide, which features a bunch of really solid beauty buys, from drugstores and beyond. More »

Darren Aronofsky’s Revlon Ad Disappointingly Devoid Of Mutilation

Darren Aronofsky's Revlon Ad Disappointingly Devoid Of Mutilation

When I first heard that Black Swan and Requiem For A Dream director Darren Aronofsky had directed a makeup commercial for Revlon, I got excited. How freaky was this going to be? Would brand ambassador Jessica Biel be shown killing an evil version of herself with a shard of mirror in her life-ruining quest for lash perfection? Or perhaps she’d be shown going insane over the secret code contained in pi…fabulously, gorgeously insane? More »

Real Talk: How Do Men Feel About Makeup?

Real Talk: How Do Men Feel About Makeup?

Most men I know have at least one strong preference when it comes to makeup. For the most part, I think those preferences are incredibly fair and sane (my first boyfriend despised girls in too much mascara, a friend of mine hates red lipstick because it always seems to be coming off on a woman’s teeth). Now, at the end of the day, it doesn’t matter what other people think about your personal style and if you want to pile a pound of kohl on your face and run around screaming about how you’re rock’n roll Cleopatra reincarnated, you can do that and fuck anybody who tells you not to. More »