Lift, tilt, stretch, hold.
Colored mascara is one of the hottest beauty trends …
Yes, yes, yes.
Bat those lashes.
Happy National Lash Day.
Match your shoes and eyes.
Did someone say "free?"
Match your mascara.
Bat for lashes.
No more crunchy lashes.
Try the rainbow.
Now this is different.
As fun as volume and falsies are, sometimes you just want to keep it natural.
And maybe it'll convince you, too.
There's more to mascara than just formula.
Welcome to my little experiment.
No mascara can lengthen, curl, volumize, and separate, so you're going to have to choose. Here's what your choice says a …
The fight to find the perfect mascara is over.
These new beauty products grabbed our attention, and held it.
These products earned top marks.
Don't let your sheet mask obsession distract you from these amazing Korean eye products.
Beauty guides always tell people with fair hair and eyelashes to wear brown mascara, but is it really better, or just bo …
In honor of Thanksgiving, we're giving thanks to the products we cannot live without.
#1: You would NEVER, EVER leave the house without mascara.
Here is another use for cotton swabs.
Before you buy a new mascara, read this.
Like it or not, you've only got a few more weeks to capitalize on summer beauty looks.
Eyelid pinching will be a thing of the past if you use this mascara.
These are the products that are worth paying a bit more for.
Does your waterproof mascara hold up underwater?
Spend that $30 on a top, not a mascara.
Have you found an affordable mascara that gives you lashes so long they look like falsies? Tell us.
Benefit released their They're Real mascara in bright blue, but does it look awesome or just strange? Chec …
You won't wake up with raccoon eyes if you use one of these makeup removers.
What eye makeup remover got everything off?
Put that Naked palette down for just a second and check out these other great products.
I'm putting my lashes to the test for the Internet, because what else am I supposed to do?
You have to make these beauty mistakes at least once so you will never, ever do them again.
If there's anyone I trust to tell me which mascara to wear, it's the people who can try them all at a hefty Sephora empl …
If the Moulin Rouge were occupied by futuristic dolls, this is how they would do their makeup.
Add a hint of color to your beauty look without looking like an 80s prom queen.
Who said mascara only gave you one look?
Black mascara is overrated.
Ditch your black mascara for these gorgeous lashes.
Oh, and did I mention Kendall Jenner is in this ad? She is. But who cares?
You get great makeup and change from a $10 bill.