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When rapper Rick Ross condoned rape in one of his songs, thousands of people were angered. The lyrics, which discussed drugging and raping a female with terrible bravado, hit far too close to home at a moment when high-profile cases like Steubenville or Rehtaeh Parsons dominate the public consciousness –
We laughed, we cried–we laughed that people would think sneakers can sculpt their butts, we cried because they bought them. More
I don’t know about you, but when I select my yoga clothes, I’m not looking so much for something that offers a smooth transition from the workout studio to the club, but for them to be lightweight and breathable, not in danger of malfunctioning and nothing I have to repeatedly remove from my asscrack. More
TRAGEDY OF TRAGEDIES. More
Strange to see what happens when a non-fashion, mainstream brand like Reebok invites skeevy lensman Terry Richardson to photograph their latest lookbook. I guess they weren’t really down with his signature brand of groggy soft-core teenagers under hard light or models with logos shaved into their pubic hair [NSFW-ish]. More
After Reebok’s new ad campaign featured Helena Christensen wearing nothing but a pair of sneakers, Nike must have been so jealous. And just like any head cheerleader who would challenge the new girl’s roundoff by doing a roundoff plus a … More
Here is a picture of Helena Christensen posing naked in Reebok’s new EasyTone shoes. Here is how I imagine this campaign came to be: Reebok Advertsing Executive: So, what do you like to work out in? Actual Human Female: Yoga … More
Reebok has dropped the new looks for it’s Summer 2009 collection. Reebok went back to the past and decided to update the looks for the summer 2009 collection. Running — Sole-Trainer and Inferno from the 90′s. Sole-Trainer features Hexalite cushioning … More
The lucky winner of this size 11 Reebok-Kool-Aid sneakers is… Daichi. Congratulations. Thank You to all who participated. I wish I could give you all a pair. Daichi, please e-mail(dexie.wharton@b5media.com) me your mailing address. Thanks to Reebok and Kool-Aid for … More
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Ever since I introduced the Reebok and Kool-Aid collaboration, people have been intrigued and have shared their speculations on how the scent-infused sockliners would be like. Trust me, I myself wasn’t too sure about it which is why I withheld … More
Reebok and Kool-Aid have worked together to come up with sneakers packed with scent-infused sockliners. 3 Kool-Aid juice flavors, grapes, cherry and strawberry. But that’s only for the first launch on February. The final 3 flavors, lemonade, lemon lime and … More
