According to a recent study at Rice University (print):
Women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic). However, there was a catch: Although women found the flashy guys more desirable for a date, the man with the Porsche was not preferred as a marriage partner. Women inferred from a man’s flashy spending that he was interested in uncommitted sex.
Right. They’re holding out for a guy who has a Jaguar Roadster. That is completely understandable. But I guess there are women who like Hondas for no apparent reason? I’m going to gamble that Gloss readers love flashy uncommitted sex!