For a long time, Olivia Palermo existed as that nebulous creature “red carpet fixture,” “street style star,” “socialite,” or (best of all) “it-girl.” You’ll notice how none of those designations mean anything? She then added model to the resume and fronted some campaigns (Mango, Hogan) but we figured she’d just go on being pointless, maybe “design” a collaboration or two, and always be “that girl from that horrible reality show.” The City, was it? Now she’s shown us, however, by inking a deal with Rochas. Even WWD doesn’t know what to make of it. More
