Topic: Campaigns

Newest Saint Laurent Campaign Has Most Surprising Stars Yet

Newest Saint Laurent Campaign Has Most Surprising Stars Yet

Hedi Slimane came to Yves Saint Laurent and absolutely cleaned house–first, by dropping the Yves and changing up the rest of the logo, then revamping the aesthetic by recycling a bunch of old ideas like boho and grunge, charging an arm and a leg for babydoll dresses and sequined jackets, and slathering it all with an entirely undeserved veneer of cool by hiring non-fashion people to be in the campaigns. Also, Marilyn Manson. More »

Extremely Edgy New Diesel Campaign Features Tattooed Woman Wearing A Niqab

Extremely Edgy New Diesel Campaign Features Tattooed Woman Wearing A Niqab

Today, in stunt casting: Diesel has an extremely provocative new campaign anchored by the slogan, I Am Not What I Appear To Be. In order to achieve the very sexy levels of provocation he was after, the brand’s equally-sexy-and-boundary-pushing new creative director Nichola Formichetti (above) cast “real people”/non-models and people from the internet (the realest people).

One of them happens to be wearing a niqab–but a denim one, for that extra rock’n roll grit. More »